Zoya Zoya Brokerage Integration

Halal Investing in Utah

Zoya's brokerage integration solves the maintenance problem in halal investing: portfolios drift out of compliance as companies' revenues and balance sheets change. Users link existing accounts read-only via Plaid - Zoya never sees credentials or custodies assets - and holdings sync twice daily against the screening engine, with alerts when any position's status changes. Company-reported connected assets crossed $1B in May 2026 across 400,000+ users. For action, order pass-through covers seven brokers (Alpaca, Tastytrade, Public, Webull US, Wealthsimple, Questrade, Stake), and scholar-guided remediation covers sale timing and purification when holdings turn non-compliant.

This is the feature that turns Zoya from a lookup tool into ongoing oversight, and it addresses the compliance problem most halal investors never think about: a portfolio screened once does not stay screened. The Plaid-based read-only design is the right architecture - no credential sharing, no custody, no need to move brokers - and twice-daily syncing with change alerts means a holding that fails AAOIFI ratios gets flagged in your pocket rather than discovered at zakat time. The $1B in connected assets suggests real adoption. Its limits are clear: flags require you to act, purification remains your job (with guidance), and live trading pass-through covers only seven brokers. Priced inside Zoya Pro - cheaper via web checkout than app stores - it is the strongest argument for paying for Zoya at all.