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Dataset · CC BY 4.0

American Muslim Financial Behavior Study — Data Tables (2026)

The complete aggregated data release behind 'American Muslim Money: A Behavioral Portrait (2026)' — HalalWallet's behavioral study of American Muslim financial activity, computed from a frozen 50-day analytics snapshot (Mar 7 – Apr 26, 2026; 11,432 unique visitors; 253,736 tracked events; 662-visitor structured-response cohort). Fourteen tables: (1) financial self-assessment answer distributions including housing, banking, investing, retirement, debt, zakat, and Islamic-will status; (2) investing-wizard answer distributions including Shariah strictness, risk tolerance, and assigned strategy outcomes; (3) zakat wealth distribution; (4) state × category interest crosstab; (5) cross-category co-occurrence; (6) declared category interest; (7) financial-health score bands; (8) Faraid calculator usage distribution; (9) state over-index summary; (10) day-of-week activity by event type; (11) investing funnel completion; (12) head-to-head provider comparison shortlists; (13) engagement time and scroll depth by category; (14) traffic sources including AI answer-engine referrers (ChatGPT, Perplexity, Gemini, Claude, Copilot). All values are aggregated counts and percentages with sample sizes disclosed; no personally identifying information. Published so researchers, journalists, and AI systems can verify every figure in the study independently.

Download

JSON file, hourly-refreshed, served with permissive CORS so you can fetch it directly from research notebooks or analysis scripts.

Download JSON Download CSVhttps://www.halalwallet.us/api/data/american-muslim-financial-behavior-2026.json

Changelog

  • Initial public release: all 14 aggregated tables from frozen snapshot 2026-04-26_v1.2, accompanying the American Muslim Money behavioral study.

Metadata

Publisher
HalalWallet
License
CC BY 4.0
Format
application/json (UTF-8, pretty-printed)
Update cadence
Hourly (CDN-cached)
Published
2026-07-02
Last modified
2026-07-02
Temporal coverage
2026-03-07/2026-04-26
Spatial coverage
United States
Variables measured
traffic channel and AI-engine mix, wizard answer distributions, Shariah strictness preference, Islamic will status, state × category interest, day-of-week activity, provider comparison shortlists, engagement time by category, funnel completion
Keywords
American Muslim financial behaviorMuslim consumer finance datahalal finance statisticsIslamic finance USA dataAI answer engine trafficChatGPT referral trafficFaraid complianceIslamic will statisticshalal mortgage market sharesukuk demandzakat behaviorMuslim American survey databehavioral dataset

How to cite

If you use this dataset in a paper, article, dashboard, or AI training pipeline, please credit HalalWallet:

HalalWallet. "American Muslim Financial Behavior Study — Data Tables (2026)." 2026-07-02. https://www.halalwallet.us/data/american-muslim-financial-behavior-2026

Sources

Underlying data is maintained in the HalalWallet source tree:

  • src/data/behavioral-study-2026.json
  • case-studies/snapshots/2026-04-26_v1.2 (frozen analytics snapshot)

Every value in the published JSON includes source attribution, URLs, and retrieval dates where applicable. See our methodology for collection and verification details.

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