{ "_meta": { "dataset": "american-muslim-financial-behavior-2026", "name": "American Muslim Financial Behavior Study — Data Tables (2026)", "description": "The 14 aggregated data tables behind HalalWallet's behavioral study of 11,432 American Muslim visitors (Mar 7 – Apr 26, 2026): traffic and AI-engine discovery mix, provider comparison shortlists, wizard answer distributions, day-of-week religious rhythm, state-by-category over-indexing, and the compliance-gap tables (including the 0% Faraid-compliant will finding).", "url": "https://www.halalwallet.us/data/american-muslim-financial-behavior-2026", "downloadUrl": "https://www.halalwallet.us/api/data/american-muslim-financial-behavior-2026.json", "publisher": { "@type": "Organization", "name": "HalalWallet", "url": "https://www.halalwallet.us", "logo": "https://www.halalwallet.us/mainlogo_1.png" }, "license": "CC BY 4.0", "licenseUrl": "https://creativecommons.org/licenses/by/4.0/", "datePublished": "2026-07-02", "dateModified": "2026-07-02", "temporalCoverage": "2026-03-07/2026-04-26", "spatialCoverage": "United States", "citation": "HalalWallet. \"American Muslim Financial Behavior Study — Data Tables (2026).\" 2026-07-02. https://www.halalwallet.us/data/american-muslim-financial-behavior-2026", "changelog": [ { "date": "2026-07-02", "note": "Initial public release: all 14 aggregated tables from frozen snapshot 2026-04-26_v1.2, accompanying the American Muslim Money behavioral study." } ], "generatedAt": "2026-07-03T02:33:48.118Z", "study": { "study": "American Muslim Money: A Behavioral Portrait (2026)", "snapshot": "2026-04-26_v1.2", "window": { "start": "2026-03-07", "end": "2026-04-26", "days": 50 }, "platformBase": { "uniqueVisitors": 11432, "trackedEvents": 253736, "pageViews": 25142, "pageViewSessions": 14785, "visitorSessions": 16301 }, "structuredResponseBase": { "uniqueVisitors": 662, "uniqueSessions": 727 }, "notes": [ "All tables are aggregated counts/percentages from the frozen snapshot; no personally identifying information.", "Table trafficSources attributes by referrer hostname per source row; headline AI-engine totals in the published study use the union of referrer + UTM detection and are therefore slightly higher than the referrer-only rows here.", "Per-page and per-provider rows are descriptive and confounded by SEO ranking and editorial placement; aggregate concentration (market structure) is the unit of analysis where cited as a finding." ], "license": "CC BY 4.0" }, "reportUrl": "https://www.halalwallet.us/american-muslim-money", "tables": [ "scoreWizardAnswers", "investingWizardAnswers", "zakatWealthDistribution", "stateCategoryCrosstab", "crossCategoryCooccurrence", "declaredCategoryInterest", "scoreBandDistribution", "faraidCalculatorDistribution", "stateOverindexSummary", "dayOfWeekActivity", "investingFunnelCompletion", "h2hComparisonShortlists", "engagementTimeByCategory", "trafficSources" ] }, "records": [ { "table": "scoreWizardAnswers", "step": 0, "step_label": "State of residence", "answer_value": "TX", "answer_label": "Texas", "n": 7, "n_step_total": 49, "pct": 0.143 }, { "table": "scoreWizardAnswers", "step": 0, "step_label": "State of residence", "answer_value": "CA", "answer_label": "California", "n": 6, "n_step_total": 49, "pct": 0.122 }, { "table": "scoreWizardAnswers", "step": 0, "step_label": "State of residence", "answer_value": "MN", "answer_label": "Minnesota", "n": 5, "n_step_total": 49, "pct": 0.102 }, { "table": "scoreWizardAnswers", "step": 0, "step_label": "State of residence", "answer_value": "PA", "answer_label": "Pennsylvania", "n": 4, "n_step_total": 49, "pct": 0.082 }, { "table": "scoreWizardAnswers", "step": 0, "step_label": "State of residence", "answer_value": "NJ", "answer_label": "New Jersey", "n": 4, "n_step_total": 49, "pct": 0.082 }, { "table": "scoreWizardAnswers", "step": 0, "step_label": "State of residence", "answer_value": "CO", "answer_label": "Colorado", "n": 3, "n_step_total": 49, "pct": 0.061 }, { "table": "scoreWizardAnswers", "step": 0, "step_label": "State of residence", "answer_value": "NY", "answer_label": "New York", "n": 3, "n_step_total": 49, "pct": 0.061 }, { "table": "scoreWizardAnswers", "step": 0, "step_label": "State of residence", "answer_value": "TN", "answer_label": "Tennessee", "n": 3, "n_step_total": 49, "pct": 0.061 }, { "table": "scoreWizardAnswers", "step": 0, "step_label": "State of residence", "answer_value": "VA", "answer_label": "Virginia", "n": 2, "n_step_total": 49, "pct": 0.041 }, { "table": "scoreWizardAnswers", "step": 0, "step_label": "State of residence", "answer_value": "OH", "answer_label": "Ohio", "n": 2, "n_step_total": 49, "pct": 0.041 }, { "table": "scoreWizardAnswers", "step": 0, "step_label": "State of residence", "answer_value": "FL", "answer_label": "Florida", "n": 2, "n_step_total": 49, "pct": 0.041 }, { "table": "scoreWizardAnswers", "step": 0, "step_label": "State of residence", "answer_value": "Other", "answer_label": "Single-session states (MS IA MD GA WI KY NV MI)", "n": 8, "n_step_total": 49, "pct": 0.163 }, { "table": "scoreWizardAnswers", "step": 1, "step_label": "Housing situation", "answer_value": "rent", "answer_label": "Rents", "n": 31, "n_step_total": 46, "pct": 0.674 }, { "table": "scoreWizardAnswers", "step": 1, "step_label": "Housing situation", "answer_value": "paid-off", "answer_label": "Owns home outright", "n": 6, "n_step_total": 46, "pct": 0.13 }, { "table": "scoreWizardAnswers", "step": 1, "step_label": "Housing situation", "answer_value": "islamic", "answer_label": "Islamic / halal mortgage", "n": 5, "n_step_total": 46, "pct": 0.109 }, { "table": "scoreWizardAnswers", "step": 1, "step_label": "Housing situation", "answer_value": "conventional", "answer_label": "Conventional mortgage", "n": 4, "n_step_total": 46, "pct": 0.087 }, { "table": "scoreWizardAnswers", "step": 2, "step_label": "Bank account type", "answer_value": "no-interest", "answer_label": "No-interest / halal account", "n": 30, "n_step_total": 45, "pct": 0.667 }, { "table": "scoreWizardAnswers", "step": 2, "step_label": "Bank account type", "answer_value": "earns-interest", "answer_label": "Interest-bearing account", "n": 10, "n_step_total": 45, "pct": 0.222 }, { "table": "scoreWizardAnswers", "step": 2, "step_label": "Bank account type", "answer_value": "not-sure", "answer_label": "Unsure", "n": 5, "n_step_total": 45, "pct": 0.111 }, { "table": "scoreWizardAnswers", "step": 3, "step_label": "Investments", "answer_value": "none", "answer_label": "No investments", "n": 24, "n_step_total": 44, "pct": 0.545 }, { "table": "scoreWizardAnswers", "step": 3, "step_label": "Investments", "answer_value": "halal-screened", "answer_label": "Shariah-screened investments", "n": 11, "n_step_total": 44, "pct": 0.25 }, { "table": "scoreWizardAnswers", "step": 3, "step_label": "Investments", "answer_value": "conventional", "answer_label": "Conventional investments", "n": 7, "n_step_total": 44, "pct": 0.159 }, { "table": "scoreWizardAnswers", "step": 3, "step_label": "Investments", "answer_value": "partially", "answer_label": "Partially halal", "n": 2, "n_step_total": 44, "pct": 0.045 }, { "table": "scoreWizardAnswers", "step": 4, "step_label": "Retirement account", "answer_value": "none", "answer_label": "No retirement account", "n": 20, "n_step_total": 43, "pct": 0.465 }, { "table": "scoreWizardAnswers", "step": 4, "step_label": "Retirement account", "answer_value": "halal-funds", "answer_label": "Halal funds in retirement", "n": 11, "n_step_total": 43, "pct": 0.256 }, { "table": "scoreWizardAnswers", "step": 4, "step_label": "Retirement account", "answer_value": "not-sure", "answer_label": "Unsure", "n": 8, "n_step_total": 43, "pct": 0.186 }, { "table": "scoreWizardAnswers", "step": 4, "step_label": "Retirement account", "answer_value": "conventional", "answer_label": "Conventional 401(k) or IRA", "n": 4, "n_step_total": 43, "pct": 0.093 }, { "table": "scoreWizardAnswers", "step": 5, "step_label": "Debt", "answer_value": "none", "answer_label": "No debt", "n": 28, "n_step_total": 42, "pct": 0.667 }, { "table": "scoreWizardAnswers", "step": 5, "step_label": "Debt", "answer_value": "halal-only", "answer_label": "Halal debt only", "n": 4, "n_step_total": 42, "pct": 0.095 }, { "table": "scoreWizardAnswers", "step": 5, "step_label": "Debt", "answer_value": "mortgage", "answer_label": "Mortgage", "n": 2, "n_step_total": 42, "pct": 0.048 }, { "table": "scoreWizardAnswers", "step": 5, "step_label": "Debt", "answer_value": "auto-loan", "answer_label": "Auto loan", "n": 2, "n_step_total": 42, "pct": 0.048 }, { "table": "scoreWizardAnswers", "step": 5, "step_label": "Debt", "answer_value": "credit-card", "answer_label": "Credit-card debt", "n": 2, "n_step_total": 42, "pct": 0.048 }, { "table": "scoreWizardAnswers", "step": 5, "step_label": "Debt", "answer_value": "student-loan", "answer_label": "Student loan", "n": 1, "n_step_total": 42, "pct": 0.024 }, { "table": "scoreWizardAnswers", "step": 5, "step_label": "Debt", "answer_value": "credit-card+student-loan", "answer_label": "Credit card and student loan", "n": 1, "n_step_total": 42, "pct": 0.024 }, { "table": "scoreWizardAnswers", "step": 5, "step_label": "Debt", "answer_value": "student-loan+credit-card", "answer_label": "Student loan and credit card", "n": 1, "n_step_total": 42, "pct": 0.024 }, { "table": "scoreWizardAnswers", "step": 5, "step_label": "Debt", "answer_value": "auto+student+credit", "answer_label": "Auto + student + credit", "n": 1, "n_step_total": 42, "pct": 0.024 }, { "table": "scoreWizardAnswers", "step": 6, "step_label": "Zakat practice", "answer_value": "yes-calculated", "answer_label": "Calculates zakat", "n": 18, "n_step_total": 42, "pct": 0.429 }, { "table": "scoreWizardAnswers", "step": 6, "step_label": "Zakat practice", "answer_value": "below-nisab", "answer_label": "Below nisab threshold", "n": 10, "n_step_total": 42, "pct": 0.238 }, { "table": "scoreWizardAnswers", "step": 6, "step_label": "Zakat practice", "answer_value": "no", "answer_label": "Does not pay zakat", "n": 8, "n_step_total": 42, "pct": 0.19 }, { "table": "scoreWizardAnswers", "step": 6, "step_label": "Zakat practice", "answer_value": "gives-charity", "answer_label": "Gives general charity instead", "n": 6, "n_step_total": 42, "pct": 0.143 }, { "table": "scoreWizardAnswers", "step": 7, "step_label": "Islamic will", "answer_value": "no-will", "answer_label": "No will of any kind", "n": 33, "n_step_total": 41, "pct": 0.805 }, { "table": "scoreWizardAnswers", "step": 7, "step_label": "Islamic will", "answer_value": "not-sure", "answer_label": "Unsure", "n": 5, "n_step_total": 41, "pct": 0.122 }, { "table": "scoreWizardAnswers", "step": 7, "step_label": "Islamic will", "answer_value": "conventional-will", "answer_label": "Conventional will", "n": 3, "n_step_total": 41, "pct": 0.073 }, { "table": "scoreWizardAnswers", "step": 7, "step_label": "Islamic will", "answer_value": "faraid-compliant", "answer_label": "Faraid-compliant Islamic will", "n": 0, "n_step_total": 41, "pct": 0 }, { "table": "investingWizardAnswers", "step": 1, "step_label": "Goal", "answer_value": "passive_income", "answer_label": "Passive income", "n": 17, "n_step_total": 52, "pct": 0.327 }, { "table": "investingWizardAnswers", "step": 1, "step_label": "Goal", "answer_value": "long_term_wealth", "answer_label": "Long-term wealth", "n": 13, "n_step_total": 52, "pct": 0.25 }, { "table": "investingWizardAnswers", "step": 1, "step_label": "Goal", "answer_value": "retirement", "answer_label": "Retirement", "n": 13, "n_step_total": 52, "pct": 0.25 }, { "table": "investingWizardAnswers", "step": 1, "step_label": "Goal", "answer_value": "not_sure", "answer_label": "Not sure", "n": 6, "n_step_total": 52, "pct": 0.115 }, { "table": "investingWizardAnswers", "step": 1, "step_label": "Goal", "answer_value": "want_halal_stocks", "answer_label": "Wants halal stocks specifically", "n": 3, "n_step_total": 52, "pct": 0.058 }, { "table": "investingWizardAnswers", "step": 2, "step_label": "Horizon", "answer_value": "3_7y", "answer_label": "3 to 7 years", "n": 17, "n_step_total": 48, "pct": 0.354 }, { "table": "investingWizardAnswers", "step": 2, "step_label": "Horizon", "answer_value": "7_15y", "answer_label": "7 to 15 years", "n": 13, "n_step_total": 48, "pct": 0.271 }, { "table": "investingWizardAnswers", "step": 2, "step_label": "Horizon", "answer_value": "gt_15y", "answer_label": "Over 15 years", "n": 10, "n_step_total": 48, "pct": 0.208 }, { "table": "investingWizardAnswers", "step": 2, "step_label": "Horizon", "answer_value": "lt_3y", "answer_label": "Under 3 years", "n": 8, "n_step_total": 48, "pct": 0.167 }, { "table": "investingWizardAnswers", "step": 3, "step_label": "Risk tolerance", "answer_value": "balanced", "answer_label": "Balanced", "n": 23, "n_step_total": 47, "pct": 0.489 }, { "table": "investingWizardAnswers", "step": 3, "step_label": "Risk tolerance", "answer_value": "conservative", "answer_label": "Conservative", "n": 15, "n_step_total": 47, "pct": 0.319 }, { "table": "investingWizardAnswers", "step": 3, "step_label": "Risk tolerance", "answer_value": "growth", "answer_label": "Growth", "n": 9, "n_step_total": 47, "pct": 0.191 }, { "table": "investingWizardAnswers", "step": 4, "step_label": "Hands-on preference", "answer_value": "hands_off", "answer_label": "Hands-off", "n": 21, "n_step_total": 46, "pct": 0.457 }, { "table": "investingWizardAnswers", "step": 4, "step_label": "Hands-on preference", "answer_value": "some_control", "answer_label": "Some control", "n": 17, "n_step_total": 46, "pct": 0.37 }, { "table": "investingWizardAnswers", "step": 4, "step_label": "Hands-on preference", "answer_value": "full_control", "answer_label": "Full control", "n": 8, "n_step_total": 46, "pct": 0.174 }, { "table": "investingWizardAnswers", "step": 5, "step_label": "Shariah strictness", "answer_value": "strict_aaoifi", "answer_label": "Strict AAOIFI", "n": 24, "n_step_total": 45, "pct": 0.533 }, { "table": "investingWizardAnswers", "step": 5, "step_label": "Shariah strictness", "answer_value": "moderate", "answer_label": "Moderate", "n": 10, "n_step_total": 45, "pct": 0.222 }, { "table": "investingWizardAnswers", "step": 5, "step_label": "Shariah strictness", "answer_value": "basic_sector_avoid", "answer_label": "Basic sector avoidance", "n": 6, "n_step_total": 45, "pct": 0.133 }, { "table": "investingWizardAnswers", "step": 5, "step_label": "Shariah strictness", "answer_value": "need_guidance", "answer_label": "Needs guidance", "n": 5, "n_step_total": 45, "pct": 0.111 }, { "table": "investingWizardAnswers", "step": 6, "step_label": "Initial amount", "answer_value": "lt_500", "answer_label": "Under $500", "n": 12, "n_step_total": 45, "pct": 0.267 }, { "table": "investingWizardAnswers", "step": 6, "step_label": "Initial amount", "answer_value": "5k_50k", "answer_label": "$5,000 to $50,000", "n": 8, "n_step_total": 45, "pct": 0.178 }, { "table": "investingWizardAnswers", "step": 6, "step_label": "Initial amount", "answer_value": "gt_50k", "answer_label": "Over $50,000", "n": 8, "n_step_total": 45, "pct": 0.178 }, { "table": "investingWizardAnswers", "step": 7, "step_label": "Account type", "answer_value": "not_sure", "answer_label": "Not sure", "n": 15, "n_step_total": 45, "pct": 0.333 }, { "table": "investingWizardAnswers", "step": 7, "step_label": "Account type", "answer_value": "regular", "answer_label": "Taxable / regular", "n": 12, "n_step_total": 45, "pct": 0.267 }, { "table": "investingWizardAnswers", "step": 7, "step_label": "Account type", "answer_value": "retirement", "answer_label": "Retirement", "n": 10, "n_step_total": 45, "pct": 0.222 }, { "table": "investingWizardAnswers", "step": 7, "step_label": "Account type", "answer_value": "both", "answer_label": "Both", "n": 8, "n_step_total": 45, "pct": 0.178 }, { "table": "investingWizardAnswers", "step": 8, "step_label": "Stock-picking interest", "answer_value": "yes", "answer_label": "Yes", "n": 6, "n_step_total": 8, "pct": 0.75 }, { "table": "investingWizardAnswers", "step": 8, "step_label": "Stock-picking interest", "answer_value": "no", "answer_label": "No", "n": 2, "n_step_total": 8, "pct": 0.25 }, { "table": "investingWizardAnswers", "step": "outcome", "step_label": "Strategy assigned", "answer_value": "managed_halal_portfolio", "answer_label": "Managed halal portfolio", "n": 19, "n_step_total": 52, "pct": 0.365 }, { "table": "investingWizardAnswers", "step": "outcome", "step_label": "Strategy assigned", "answer_value": "halal_income_sukuk_focus", "answer_label": "Halal income / sukuk-focused", "n": 19, "n_step_total": 52, "pct": 0.365 }, { "table": "investingWizardAnswers", "step": "outcome", "step_label": "Strategy assigned", "answer_value": "diversified_etf_portfolio", "answer_label": "Diversified halal ETF portfolio", "n": 8, "n_step_total": 52, "pct": 0.154 }, { "table": "investingWizardAnswers", "step": "outcome", "step_label": "Strategy assigned", "answer_value": "active_stock_picking", "answer_label": "Active stock-picking", "n": 4, "n_step_total": 52, "pct": 0.077 }, { "table": "investingWizardAnswers", "step": "outcome", "step_label": "Strategy assigned", "answer_value": "retirement_halal_path", "answer_label": "Retirement-focused", "n": 2, "n_step_total": 52, "pct": 0.038 }, { "table": "zakatWealthDistribution", "asset_range": "under_5k", "asset_range_label": "Under $5000", "n_sessions": 17, "n_total_sessions": 33, "pct": 0.515, "n_events": 30 }, { "table": "zakatWealthDistribution", "asset_range": "5k_25k", "asset_range_label": "$5000 to $25000", "n_sessions": 6, "n_total_sessions": 33, "pct": 0.182, "n_events": 28 }, { "table": "zakatWealthDistribution", "asset_range": "25k_100k", "asset_range_label": "$25000 to $100000", "n_sessions": 6, "n_total_sessions": 33, "pct": 0.182, "n_events": 45 }, { "table": "zakatWealthDistribution", "asset_range": "over_100k", "asset_range_label": "Over $100000", "n_sessions": 4, "n_total_sessions": 33, "pct": 0.121, "n_events": 67 }, { "table": "stateCategoryCrosstab", "state": "CA", "n": 40, "pct_investing": 0.25, "pct_home_financing": 0.28, "pct_vehicle_financing": 0.18, "pct_bank_accounts": 0.1, "pct_financial_health": 0.13, "pct_business_financing": 0.05, "pct_retirement": 0.03, "pct_estate_planning": 0 }, { "table": "stateCategoryCrosstab", "state": "NY", "n": 39, "pct_investing": 0.23, "pct_home_financing": 0.18, "pct_vehicle_financing": 0.31, "pct_bank_accounts": 0.13, "pct_financial_health": 0.08, "pct_business_financing": 0.05, "pct_retirement": 0, "pct_estate_planning": 0.03 }, { "table": "stateCategoryCrosstab", "state": "TX", "n": 32, "pct_investing": 0.22, "pct_home_financing": 0.16, "pct_vehicle_financing": 0.28, "pct_bank_accounts": 0.13, "pct_financial_health": 0.19, "pct_business_financing": 0, "pct_retirement": 0.03, "pct_estate_planning": 0 }, { "table": "stateCategoryCrosstab", "state": "NJ", "n": 20, "pct_investing": 0.1, "pct_home_financing": 0.15, "pct_vehicle_financing": 0.35, "pct_bank_accounts": 0.1, "pct_financial_health": 0.2, "pct_business_financing": 0.05, "pct_retirement": 0.05, "pct_estate_planning": 0 }, { "table": "stateCategoryCrosstab", "state": "FL", "n": 18, "pct_investing": 0.06, "pct_home_financing": 0.33, "pct_vehicle_financing": 0.28, "pct_bank_accounts": 0.17, "pct_financial_health": 0.11, "pct_business_financing": 0.06, "pct_retirement": 0, "pct_estate_planning": 0 }, { "table": "stateCategoryCrosstab", "state": "PA", "n": 18, "pct_investing": 0.11, "pct_home_financing": 0.33, "pct_vehicle_financing": 0.22, "pct_bank_accounts": 0.06, "pct_financial_health": 0.17, "pct_business_financing": 0.06, "pct_retirement": 0.06, "pct_estate_planning": 0 }, { "table": "stateCategoryCrosstab", "state": "GA", "n": 15, "pct_investing": 0.2, "pct_home_financing": 0.27, "pct_vehicle_financing": 0, "pct_bank_accounts": 0.07, "pct_financial_health": 0.07, "pct_business_financing": 0.07, "pct_retirement": 0.33, "pct_estate_planning": 0 }, { "table": "stateCategoryCrosstab", "state": "VA", "n": 13, "pct_investing": 0.15, "pct_home_financing": 0.15, "pct_vehicle_financing": 0.31, "pct_bank_accounts": 0.23, "pct_financial_health": 0.08, "pct_business_financing": 0.08, "pct_retirement": 0, "pct_estate_planning": 0 }, { "table": "stateCategoryCrosstab", "state": "IL", "n": 13, "pct_investing": 0.08, "pct_home_financing": 0.54, "pct_vehicle_financing": 0.08, "pct_bank_accounts": 0.31, "pct_financial_health": 0, "pct_business_financing": 0, "pct_retirement": 0, "pct_estate_planning": 0 }, { "table": "stateCategoryCrosstab", "state": "MN", "n": 12, "pct_investing": 0, "pct_home_financing": 0.17, "pct_vehicle_financing": 0.17, "pct_bank_accounts": 0.08, "pct_financial_health": 0.42, "pct_business_financing": 0.17, "pct_retirement": 0, "pct_estate_planning": 0 }, { "table": "stateCategoryCrosstab", "state": "OH", "n": 8, "pct_investing": 0, "pct_home_financing": 0, "pct_vehicle_financing": 0.25, "pct_bank_accounts": 0.38, "pct_financial_health": 0.25, "pct_business_financing": 0.13, "pct_retirement": 0, "pct_estate_planning": 0 }, { "table": "stateCategoryCrosstab", "state": "MD", "n": 8, "pct_investing": 0.25, "pct_home_financing": 0, "pct_vehicle_financing": 0.38, "pct_bank_accounts": 0.13, "pct_financial_health": 0.13, "pct_business_financing": 0, "pct_retirement": 0, "pct_estate_planning": 0.13 }, { "table": "stateCategoryCrosstab", "state": "TN", "n": 7, "pct_investing": 0, "pct_home_financing": 0.14, "pct_vehicle_financing": 0.29, "pct_bank_accounts": 0.14, "pct_financial_health": 0.43, "pct_business_financing": 0, "pct_retirement": 0, "pct_estate_planning": 0 }, { "table": "stateCategoryCrosstab", "state": "MI", "n": 7, "pct_investing": 0, "pct_home_financing": 0.43, "pct_vehicle_financing": 0.14, "pct_bank_accounts": 0.14, "pct_financial_health": 0, "pct_business_financing": 0.29, "pct_retirement": 0, "pct_estate_planning": 0 }, { "table": "stateCategoryCrosstab", "state": "NATIONAL", "n": 344, "pct_investing": 0.24, "pct_home_financing": 0.22, "pct_vehicle_financing": 0.22, "pct_bank_accounts": 0.12, "pct_financial_health": 0.12, "pct_business_financing": 0.04, "pct_retirement": 0.03, "pct_estate_planning": 0.01 }, { "table": "crossCategoryCooccurrence", "from_category": "home", "to_category": "auto", "pct": 0.03, "n_from": 1100 }, { "table": "crossCategoryCooccurrence", "from_category": "home", "to_category": "investing", "pct": 0.06, "n_from": 1100 }, { "table": "crossCategoryCooccurrence", "from_category": "home", "to_category": "banking", "pct": 0.04, "n_from": 1100 }, { "table": "crossCategoryCooccurrence", "from_category": "home", "to_category": "retirement", "pct": 0.02, "n_from": 1100 }, { "table": "crossCategoryCooccurrence", "from_category": "home", "to_category": "business", "pct": 0.02, "n_from": 1100 }, { "table": "crossCategoryCooccurrence", "from_category": "home", "to_category": "estate", "pct": 0.01, "n_from": 1100 }, { "table": "crossCategoryCooccurrence", "from_category": "home", "to_category": "zakat-charity", "pct": 0.01, "n_from": 1100 }, { "table": "crossCategoryCooccurrence", "from_category": "home", "to_category": "self-assessment", "pct": 0.01, "n_from": 1100 }, { "table": "crossCategoryCooccurrence", "from_category": "auto", "to_category": "home", "pct": 0.02, "n_from": 1638 }, { "table": "crossCategoryCooccurrence", "from_category": "auto", "to_category": "investing", "pct": 0.02, "n_from": 1638 }, { "table": "crossCategoryCooccurrence", "from_category": "auto", "to_category": "banking", "pct": 0.02, "n_from": 1638 }, { "table": "crossCategoryCooccurrence", "from_category": "auto", "to_category": "retirement", "pct": 0.01, "n_from": 1638 }, { "table": "crossCategoryCooccurrence", "from_category": "auto", "to_category": "business", "pct": 0.01, "n_from": 1638 }, { "table": "crossCategoryCooccurrence", "from_category": "auto", "to_category": "estate", "pct": 0.01, "n_from": 1638 }, { "table": "crossCategoryCooccurrence", "from_category": "auto", "to_category": "zakat-charity", "pct": 0.01, "n_from": 1638 }, { "table": "crossCategoryCooccurrence", "from_category": "auto", "to_category": "self-assessment", "pct": 0.01, "n_from": 1638 }, { "table": "crossCategoryCooccurrence", "from_category": "investing", "to_category": "home", "pct": 0.04, "n_from": 1519 }, { "table": "crossCategoryCooccurrence", "from_category": "investing", "to_category": "auto", "pct": 0.02, "n_from": 1519 }, { "table": "crossCategoryCooccurrence", "from_category": "investing", "to_category": "banking", "pct": 0.04, "n_from": 1519 }, { "table": "crossCategoryCooccurrence", "from_category": "investing", "to_category": "retirement", "pct": 0.02, "n_from": 1519 }, { "table": "crossCategoryCooccurrence", "from_category": "investing", "to_category": "business", "pct": 0.02, "n_from": 1519 }, { "table": "crossCategoryCooccurrence", "from_category": "investing", "to_category": "estate", "pct": 0.02, "n_from": 1519 }, { "table": "crossCategoryCooccurrence", "from_category": "investing", "to_category": "zakat-charity", "pct": 0.01, "n_from": 1519 }, { "table": "crossCategoryCooccurrence", "from_category": "investing", "to_category": "self-assessment", "pct": 0.01, "n_from": 1519 }, { "table": "crossCategoryCooccurrence", "from_category": "banking", "to_category": "home", "pct": 0.08, "n_from": 625 }, { "table": "crossCategoryCooccurrence", "from_category": "banking", "to_category": "auto", "pct": 0.04, "n_from": 625 }, { "table": "crossCategoryCooccurrence", "from_category": "banking", "to_category": "investing", "pct": 0.09, "n_from": 625 }, { "table": "crossCategoryCooccurrence", "from_category": "banking", "to_category": "retirement", "pct": 0.03, "n_from": 625 }, { "table": "crossCategoryCooccurrence", "from_category": "banking", "to_category": "business", "pct": 0.04, "n_from": 625 }, { "table": "crossCategoryCooccurrence", "from_category": "banking", "to_category": "estate", "pct": 0.02, "n_from": 625 }, { "table": "crossCategoryCooccurrence", "from_category": "banking", "to_category": "zakat-charity", "pct": 0.03, "n_from": 625 }, { "table": "crossCategoryCooccurrence", "from_category": "banking", "to_category": "self-assessment", "pct": 0.02, "n_from": 625 }, { "table": "crossCategoryCooccurrence", "from_category": "retirement", "to_category": "home", "pct": 0.08, "n_from": 287 }, { "table": "crossCategoryCooccurrence", "from_category": "retirement", "to_category": "auto", "pct": 0.06, "n_from": 287 }, { "table": "crossCategoryCooccurrence", "from_category": "retirement", "to_category": "investing", "pct": 0.12, "n_from": 287 }, { "table": "crossCategoryCooccurrence", "from_category": "retirement", "to_category": "banking", "pct": 0.07, "n_from": 287 }, { "table": "crossCategoryCooccurrence", "from_category": "retirement", "to_category": "business", "pct": 0.05, "n_from": 287 }, { "table": "crossCategoryCooccurrence", "from_category": "retirement", "to_category": "estate", "pct": 0.07, "n_from": 287 }, { "table": "crossCategoryCooccurrence", "from_category": "retirement", "to_category": "zakat-charity", "pct": 0.03, "n_from": 287 }, { "table": "crossCategoryCooccurrence", "from_category": "retirement", "to_category": "self-assessment", "pct": 0.04, "n_from": 287 }, { "table": "crossCategoryCooccurrence", "from_category": "business", "to_category": "home", "pct": 0.1, "n_from": 244 }, { "table": "crossCategoryCooccurrence", "from_category": "business", "to_category": "auto", "pct": 0.07, "n_from": 244 }, { "table": "crossCategoryCooccurrence", "from_category": "business", "to_category": "investing", "pct": 0.13, "n_from": 244 }, { "table": "crossCategoryCooccurrence", "from_category": "business", "to_category": "banking", "pct": 0.1, "n_from": 244 }, { "table": "crossCategoryCooccurrence", "from_category": "business", "to_category": "retirement", "pct": 0.06, "n_from": 244 }, { "table": "crossCategoryCooccurrence", "from_category": "business", "to_category": "estate", "pct": 0.06, "n_from": 244 }, { "table": "crossCategoryCooccurrence", "from_category": "business", "to_category": "zakat-charity", "pct": 0.04, "n_from": 244 }, { "table": "crossCategoryCooccurrence", "from_category": "business", "to_category": "self-assessment", "pct": 0.02, "n_from": 244 }, { "table": "crossCategoryCooccurrence", "from_category": "estate", "to_category": "home", "pct": 0.06, "n_from": 228 }, { "table": "crossCategoryCooccurrence", "from_category": "estate", "to_category": "auto", "pct": 0.06, "n_from": 228 }, { "table": "crossCategoryCooccurrence", "from_category": "estate", "to_category": "investing", "pct": 0.11, "n_from": 228 }, { "table": "crossCategoryCooccurrence", "from_category": "estate", "to_category": "banking", "pct": 0.05, "n_from": 228 }, { "table": "crossCategoryCooccurrence", "from_category": "estate", "to_category": "retirement", "pct": 0.09, "n_from": 228 }, { "table": "crossCategoryCooccurrence", "from_category": "estate", "to_category": "business", "pct": 0.06, "n_from": 228 }, { "table": "crossCategoryCooccurrence", "from_category": "estate", "to_category": "zakat-charity", "pct": 0.04, "n_from": 228 }, { "table": "crossCategoryCooccurrence", "from_category": "estate", "to_category": "self-assessment", "pct": 0.02, "n_from": 228 }, { "table": "crossCategoryCooccurrence", "from_category": "zakat-charity", "to_category": "home", "pct": 0.12, "n_from": 104 }, { "table": "crossCategoryCooccurrence", "from_category": "zakat-charity", "to_category": "auto", "pct": 0.12, "n_from": 104 }, { "table": "crossCategoryCooccurrence", "from_category": "zakat-charity", "to_category": "investing", "pct": 0.19, "n_from": 104 }, { "table": "crossCategoryCooccurrence", "from_category": "zakat-charity", "to_category": "banking", "pct": 0.17, "n_from": 104 }, { "table": "crossCategoryCooccurrence", "from_category": "zakat-charity", "to_category": "retirement", "pct": 0.09, "n_from": 104 }, { "table": "crossCategoryCooccurrence", "from_category": "zakat-charity", "to_category": "business", "pct": 0.1, "n_from": 104 }, { "table": "crossCategoryCooccurrence", "from_category": "zakat-charity", "to_category": "estate", "pct": 0.1, "n_from": 104 }, { "table": "crossCategoryCooccurrence", "from_category": "zakat-charity", "to_category": "self-assessment", "pct": 0.07, "n_from": 104 }, { "table": "crossCategoryCooccurrence", "from_category": "self-assessment", "to_category": "home", "pct": 0.17, "n_from": 96 }, { "table": "crossCategoryCooccurrence", "from_category": "self-assessment", "to_category": "auto", "pct": 0.18, "n_from": 96 }, { "table": "crossCategoryCooccurrence", "from_category": "self-assessment", "to_category": "investing", "pct": 0.19, "n_from": 96 }, { "table": "crossCategoryCooccurrence", "from_category": "self-assessment", "to_category": "banking", "pct": 0.16, "n_from": 96 }, { "table": "crossCategoryCooccurrence", "from_category": "self-assessment", "to_category": "retirement", "pct": 0.13, "n_from": 96 }, { "table": "crossCategoryCooccurrence", "from_category": "self-assessment", "to_category": "business", "pct": 0.06, "n_from": 96 }, { "table": "crossCategoryCooccurrence", "from_category": "self-assessment", "to_category": "estate", "pct": 0.05, "n_from": 96 }, { "table": "crossCategoryCooccurrence", "from_category": "self-assessment", "to_category": "zakat-charity", "pct": 0.07, "n_from": 96 }, { "table": "declaredCategoryInterest", "category": "investing", "n_sessions": 160, "n_total": 450, "pct": 0.356 }, { "table": "declaredCategoryInterest", "category": "home-financing", "n_sessions": 83, "n_total": 450, "pct": 0.184 }, { "table": "declaredCategoryInterest", "category": "vehicle-financing", "n_sessions": 80, "n_total": 450, "pct": 0.178 }, { "table": "declaredCategoryInterest", "category": "bank-accounts", "n_sessions": 49, "n_total": 450, "pct": 0.109 }, { "table": "declaredCategoryInterest", "category": "financial-health", "n_sessions": 42, "n_total": 450, "pct": 0.093 }, { "table": "declaredCategoryInterest", "category": "business-financing", "n_sessions": 18, "n_total": 450, "pct": 0.04 }, { "table": "declaredCategoryInterest", "category": "retirement", "n_sessions": 11, "n_total": 450, "pct": 0.024 }, { "table": "declaredCategoryInterest", "category": "estate-planning", "n_sessions": 7, "n_total": 450, "pct": 0.016 }, { "table": "scoreBandDistribution", "band": "0-25", "band_label": "Struggling", "n": 4, "n_total": 42, "pct": 0.095 }, { "table": "scoreBandDistribution", "band": "26-50", "band_label": "Gap-aware", "n": 16, "n_total": 42, "pct": 0.381 }, { "table": "scoreBandDistribution", "band": "51-75", "band_label": "Compliant-trending", "n": 11, "n_total": 42, "pct": 0.262 }, { "table": "scoreBandDistribution", "band": "76-100", "band_label": "Advanced", "n": 11, "n_total": 42, "pct": 0.262 }, { "table": "faraidCalculatorDistribution", "heir_count": 2, "estate_range": "under_100k", "n_events": 2 }, { "table": "faraidCalculatorDistribution", "heir_count": 2, "estate_range": "100k_500k", "n_events": 1 }, { "table": "faraidCalculatorDistribution", "heir_count": 3, "estate_range": "500k_1m", "n_events": 1 }, { "table": "faraidCalculatorDistribution", "heir_count": 3, "estate_range": "100k_500k", "n_events": 1 }, { "table": "faraidCalculatorDistribution", "heir_count": 4, "estate_range": "500k_1m", "n_events": 1 }, { "table": "faraidCalculatorDistribution", "heir_count": 2, "estate_range": "1m_5m", "n_events": 1 }, { "table": "stateOverindexSummary", "state": "IL", "category": "home-financing", "state_pct": 0.54, "national_pct": 0.22, "delta_pp": 32, "n_state": 13 }, { "table": "stateOverindexSummary", "state": "FL", "category": "home-financing", "state_pct": 0.33, "national_pct": 0.22, "delta_pp": 12, "n_state": 18 }, { "table": "stateOverindexSummary", "state": "PA", "category": "home-financing", "state_pct": 0.33, "national_pct": 0.22, "delta_pp": 12, "n_state": 18 }, { "table": "stateOverindexSummary", "state": "CA", "category": "home-financing", "state_pct": 0.28, "national_pct": 0.22, "delta_pp": 6, "n_state": 40 }, { "table": "stateOverindexSummary", "state": "GA", "category": "home-financing", "state_pct": 0.27, "national_pct": 0.22, "delta_pp": 5, "n_state": 15 }, { "table": "stateOverindexSummary", "state": "NJ", "category": "vehicle-financing", "state_pct": 0.35, "national_pct": 0.22, "delta_pp": 13, "n_state": 20 }, { "table": "stateOverindexSummary", "state": "NY", "category": "vehicle-financing", "state_pct": 0.31, "national_pct": 0.22, "delta_pp": 9, "n_state": 39 }, { "table": "stateOverindexSummary", "state": "VA", "category": "vehicle-financing", "state_pct": 0.31, "national_pct": 0.22, "delta_pp": 9, "n_state": 13 }, { "table": "stateOverindexSummary", "state": "TX", "category": "vehicle-financing", "state_pct": 0.28, "national_pct": 0.22, "delta_pp": 7, "n_state": 32 }, { "table": "stateOverindexSummary", "state": "FL", "category": "vehicle-financing", "state_pct": 0.28, "national_pct": 0.22, "delta_pp": 6, "n_state": 18 }, { "table": "stateOverindexSummary", "state": "IL", "category": "bank-accounts", "state_pct": 0.31, "national_pct": 0.12, "delta_pp": 19, "n_state": 13 }, { "table": "stateOverindexSummary", "state": "VA", "category": "bank-accounts", "state_pct": 0.23, "national_pct": 0.12, "delta_pp": 11, "n_state": 13 }, { "table": "stateOverindexSummary", "state": "MN", "category": "financial-health", "state_pct": 0.42, "national_pct": 0.12, "delta_pp": 30, "n_state": 12 }, { "table": "stateOverindexSummary", "state": "NJ", "category": "financial-health", "state_pct": 0.2, "national_pct": 0.12, "delta_pp": 8, "n_state": 20 }, { "table": "stateOverindexSummary", "state": "TX", "category": "financial-health", "state_pct": 0.19, "national_pct": 0.12, "delta_pp": 7, "n_state": 32 }, { "table": "stateOverindexSummary", "state": "MN", "category": "business-financing", "state_pct": 0.17, "national_pct": 0.04, "delta_pp": 12, "n_state": 12 }, { "table": "stateOverindexSummary", "state": "GA", "category": "retirement", "state_pct": 0.33, "national_pct": 0.03, "delta_pp": 30, "n_state": 15 }, { "table": "dayOfWeekActivity", "event_type": "wizard_step", "day_of_week": "Sun", "n_events": 111, "n_total": 1000, "pct": 0.111 }, { "table": "dayOfWeekActivity", "event_type": "wizard_step", "day_of_week": "Mon", "n_events": 158, "n_total": 1000, "pct": 0.158 }, { "table": "dayOfWeekActivity", "event_type": "wizard_step", "day_of_week": "Tue", "n_events": 159, "n_total": 1000, "pct": 0.159 }, { "table": "dayOfWeekActivity", "event_type": "wizard_step", "day_of_week": "Wed", "n_events": 88, "n_total": 1000, "pct": 0.088 }, { "table": "dayOfWeekActivity", "event_type": "wizard_step", "day_of_week": "Thu", "n_events": 157, "n_total": 1000, "pct": 0.157 }, { "table": "dayOfWeekActivity", "event_type": "wizard_step", "day_of_week": "Fri", "n_events": 163, "n_total": 1000, "pct": 0.163 }, { "table": "dayOfWeekActivity", "event_type": "wizard_step", "day_of_week": "Sat", "n_events": 164, "n_total": 1000, "pct": 0.164 }, { "table": "dayOfWeekActivity", "event_type": "zakat_calculate", "day_of_week": "Sun", "n_events": 25, "n_total": 170, "pct": 0.147 }, { "table": "dayOfWeekActivity", "event_type": "zakat_calculate", "day_of_week": "Mon", "n_events": 3, "n_total": 170, "pct": 0.018 }, { "table": "dayOfWeekActivity", "event_type": "zakat_calculate", "day_of_week": "Tue", "n_events": 51, "n_total": 170, "pct": 0.3 }, { "table": "dayOfWeekActivity", "event_type": "zakat_calculate", "day_of_week": "Wed", "n_events": 39, "n_total": 170, "pct": 0.229 }, { "table": "dayOfWeekActivity", "event_type": "zakat_calculate", "day_of_week": "Thu", "n_events": 33, "n_total": 170, "pct": 0.194 }, { "table": "dayOfWeekActivity", "event_type": "zakat_calculate", "day_of_week": "Fri", "n_events": 13, "n_total": 170, "pct": 0.076 }, { "table": "dayOfWeekActivity", "event_type": "zakat_calculate", "day_of_week": "Sat", "n_events": 6, "n_total": 170, "pct": 0.035 }, { "table": "dayOfWeekActivity", "event_type": "score_step", "day_of_week": "Sun", "n_events": 57, "n_total": 368, "pct": 0.155 }, { "table": "dayOfWeekActivity", "event_type": "score_step", "day_of_week": "Mon", "n_events": 44, "n_total": 368, "pct": 0.12 }, { "table": "dayOfWeekActivity", "event_type": "score_step", "day_of_week": "Tue", "n_events": 41, "n_total": 368, "pct": 0.111 }, { "table": "dayOfWeekActivity", "event_type": "score_step", "day_of_week": "Wed", "n_events": 49, "n_total": 368, "pct": 0.133 }, { "table": "dayOfWeekActivity", "event_type": "score_step", "day_of_week": "Thu", "n_events": 95, "n_total": 368, "pct": 0.258 }, { "table": "dayOfWeekActivity", "event_type": "score_step", "day_of_week": "Fri", "n_events": 53, "n_total": 368, "pct": 0.144 }, { "table": "dayOfWeekActivity", "event_type": "score_step", "day_of_week": "Sat", "n_events": 29, "n_total": 368, "pct": 0.079 }, { "table": "dayOfWeekActivity", "event_type": "outbound_click", "day_of_week": "Sun", "n_events": 79, "n_total": 1000, "pct": 0.079 }, { "table": "dayOfWeekActivity", "event_type": "outbound_click", "day_of_week": "Mon", "n_events": 123, "n_total": 1000, "pct": 0.123 }, { "table": "dayOfWeekActivity", "event_type": "outbound_click", "day_of_week": "Tue", "n_events": 153, "n_total": 1000, "pct": 0.153 }, { "table": "dayOfWeekActivity", "event_type": "outbound_click", "day_of_week": "Wed", "n_events": 150, "n_total": 1000, "pct": 0.15 }, { "table": "dayOfWeekActivity", "event_type": "outbound_click", "day_of_week": "Thu", "n_events": 187, "n_total": 1000, "pct": 0.187 }, { "table": "dayOfWeekActivity", "event_type": "outbound_click", "day_of_week": "Fri", "n_events": 196, "n_total": 1000, "pct": 0.196 }, { "table": "dayOfWeekActivity", "event_type": "outbound_click", "day_of_week": "Sat", "n_events": 112, "n_total": 1000, "pct": 0.112 }, { "table": "investingFunnelCompletion", "step": 1, "n_reached": 64, "n_starters": 64, "pct_completion": 1 }, { "table": "investingFunnelCompletion", "step": 2, "n_reached": 52, "n_starters": 64, "pct_completion": 0.813 }, { "table": "investingFunnelCompletion", "step": 3, "n_reached": 48, "n_starters": 64, "pct_completion": 0.75 }, { "table": "investingFunnelCompletion", "step": 4, "n_reached": 47, "n_starters": 64, "pct_completion": 0.734 }, { "table": "investingFunnelCompletion", "step": 5, "n_reached": 46, "n_starters": 64, "pct_completion": 0.719 }, { "table": "investingFunnelCompletion", "step": 6, "n_reached": 45, "n_starters": 64, "pct_completion": 0.703 }, { "table": "investingFunnelCompletion", "step": 7, "n_reached": 45, "n_starters": 64, "pct_completion": 0.703 }, { "table": "investingFunnelCompletion", "step": 8, "n_reached": 8, "n_starters": 64, "pct_completion": 0.125 }, { "table": "h2hComparisonShortlists", "rank": 1, "provider_a": "Guidance Residential", "provider_b": "UIF", "category": "home-financing", "n_comparisons": 54 }, { "table": "h2hComparisonShortlists", "rank": 2, "provider_a": "Guidance Residential", "provider_b": "Neeyah", "category": "home-financing", "n_comparisons": 21 }, { "table": "h2hComparisonShortlists", "rank": 3, "provider_a": "Guidance Residential", "provider_b": "Ijara CDC", "category": "home-financing", "n_comparisons": 13 }, { "table": "h2hComparisonShortlists", "rank": 4, "provider_a": "Amana Funds", "provider_b": "Wahed Invest", "category": "investing", "n_comparisons": 11 }, { "table": "h2hComparisonShortlists", "rank": 5, "provider_a": "Wahed Invest", "provider_b": "Zoya", "category": "investing", "n_comparisons": 9 }, { "table": "h2hComparisonShortlists", "rank": 6, "provider_a": "ShariaPortfolio", "provider_b": "Wahed Invest", "category": "investing", "n_comparisons": 9 }, { "table": "h2hComparisonShortlists", "rank": 7, "provider_a": "SP Funds", "provider_b": "Wahed Invest", "category": "investing", "n_comparisons": 8 }, { "table": "h2hComparisonShortlists", "rank": 8, "provider_a": "MyWassiyah", "provider_b": "Sharia Wiz", "category": "estate-planning", "n_comparisons": 7 }, { "table": "h2hComparisonShortlists", "rank": 9, "provider_a": "MinaWill", "provider_b": "Sharia Wiz", "category": "estate-planning", "n_comparisons": 7 }, { "table": "h2hComparisonShortlists", "rank": 10, "provider_a": "Guidance Residential", "provider_b": "LARIBA", "category": "home-financing", "n_comparisons": 7 }, { "table": "h2hComparisonShortlists", "rank": 11, "provider_a": "LARIBA", "provider_b": "UIF", "category": "home-financing", "n_comparisons": 7 }, { "table": "h2hComparisonShortlists", "rank": 12, "provider_a": "Jafari Credit Union", "provider_b": "Stearns Bank", "category": "banking", "n_comparisons": 6 }, { "table": "h2hComparisonShortlists", "rank": 13, "provider_a": "LARIBA", "provider_b": "UIF Auto", "category": "auto-financing", "n_comparisons": 5 }, { "table": "h2hComparisonShortlists", "rank": 14, "provider_a": "Amana Funds", "provider_b": "Zoya", "category": "investing", "n_comparisons": 4 }, { "table": "h2hComparisonShortlists", "rank": 15, "provider_a": "Ijara CDC", "provider_b": "LARIBA", "category": "home-financing", "n_comparisons": 4 }, { "table": "h2hComparisonShortlists", "rank": 16, "provider_a": "Ijara CDC", "provider_b": "UIF", "category": "home-financing", "n_comparisons": 4 }, { "table": "h2hComparisonShortlists", "rank": 17, "provider_a": "Devon Bank", "provider_b": "LARIBA", "category": "home-financing", "n_comparisons": 3 }, { "table": "h2hComparisonShortlists", "rank": 18, "provider_a": "Devon Bank", "provider_b": "UIF", "category": "home-financing", "n_comparisons": 2 }, { "table": "h2hComparisonShortlists", "rank": 19, "provider_a": "Ijara CDC Auto", "provider_b": "UIF", "category": "auto-financing", "n_comparisons": 2 }, { "table": "h2hComparisonShortlists", "rank": 20, "provider_a": "Amana Funds", "provider_b": "ShariaPortfolio", "category": "investing", "n_comparisons": 2 }, { "table": "engagementTimeByCategory", "category": "auto", "median_seconds": 12, "median_scroll_pct": 20, "n_engagement_events": 4554, "n_scroll_events": 4909 }, { "table": "engagementTimeByCategory", "category": "investing", "median_seconds": 12, "median_scroll_pct": 30, "n_engagement_events": 3872, "n_scroll_events": 5013 }, { "table": "engagementTimeByCategory", "category": "home", "median_seconds": 16, "median_scroll_pct": 20, "n_engagement_events": 2354, "n_scroll_events": 3877 }, { "table": "engagementTimeByCategory", "category": "banking", "median_seconds": 8, "median_scroll_pct": 20, "n_engagement_events": 1595, "n_scroll_events": 1868 }, { "table": "engagementTimeByCategory", "category": "zakat", "median_seconds": 16, "median_scroll_pct": 30, "n_engagement_events": 868, "n_scroll_events": 783 }, { "table": "engagementTimeByCategory", "category": "estate", "median_seconds": 9, "median_scroll_pct": 20, "n_engagement_events": 533, "n_scroll_events": 593 }, { "table": "engagementTimeByCategory", "category": "retirement", "median_seconds": 14, "median_scroll_pct": 20, "n_engagement_events": 379, "n_scroll_events": 556 }, { "table": "engagementTimeByCategory", "category": "blog-other", "median_seconds": 17, "median_scroll_pct": 30, "n_engagement_events": 1790, "n_scroll_events": 4977 }, { "table": "trafficSources", "channel": "organic-search", "source": "Google", "raw_source": "google.com", "events": 13403, "sessions": 4874, "visitors": 3880, "is_ai": "false", "pct_of_events": 53.907 }, { "table": "trafficSources", "channel": "direct", "source": "Direct", "raw_source": "(direct)", "events": 5159, "sessions": 2006, "visitors": 1432, "is_ai": "false", "pct_of_events": 20.75 }, { "table": "trafficSources", "channel": "organic-search", "source": "Bing", "raw_source": "bing.com", "events": 983, "sessions": 328, "visitors": 277, "is_ai": "false", "pct_of_events": 3.954 }, { "table": "trafficSources", "channel": "organic-social", "source": "Facebook", "raw_source": "l.facebook.com", "events": 861, "sessions": 413, "visitors": 387, "is_ai": "false", "pct_of_events": 3.463 }, { "table": "trafficSources", "channel": "ai-answer-engine", "source": "ChatGPT", "raw_source": "chatgpt.com", "events": 825, "sessions": 402, "visitors": 335, "is_ai": "true", "pct_of_events": 3.318 }, { "table": "trafficSources", "channel": "organic-social", "source": "Instagram", "raw_source": "instagram.com", "events": 673, "sessions": 313, "visitors": 288, "is_ai": "false", "pct_of_events": 2.707 }, { "table": "trafficSources", "channel": "organic-search", "source": "DuckDuckGo", "raw_source": "duckduckgo.com", "events": 646, "sessions": 223, "visitors": 180, "is_ai": "false", "pct_of_events": 2.598 }, { "table": "trafficSources", "channel": "organic-social", "source": "LinkedIn", "raw_source": "linkedin.com", "events": 358, "sessions": 95, "visitors": 86, "is_ai": "false", "pct_of_events": 1.44 }, { "table": "trafficSources", "channel": "organic-search", "source": "Yahoo", "raw_source": "r.search.yahoo.com", "events": 231, "sessions": 68, "visitors": 53, "is_ai": "false", "pct_of_events": 0.929 }, { "table": "trafficSources", "channel": "ai-answer-engine", "source": "Gemini / Google AI", "raw_source": "gemini.google.com", "events": 126, "sessions": 38, "visitors": 21, "is_ai": "true", "pct_of_events": 0.507 }, { "table": "trafficSources", "channel": "organic-search", "source": "Brave", "raw_source": "search.brave.com", "events": 125, "sessions": 41, "visitors": 31, "is_ai": "false", "pct_of_events": 0.503 }, { "table": "trafficSources", "channel": "organic-social", "source": "Reddit", "raw_source": "reddit.com", "events": 99, "sessions": 25, "visitors": 19, "is_ai": "false", "pct_of_events": 0.398 }, { "table": "trafficSources", "channel": "ai-answer-engine", "source": "Perplexity", "raw_source": "perplexity.ai", "events": 90, "sessions": 52, "visitors": 42, "is_ai": "true", "pct_of_events": 0.362 }, { "table": "trafficSources", "channel": "referral", "source": "alamoodyfoundationkenya.org", "raw_source": "alamoodyfoundationkenya.org", "events": 88, "sessions": 23, "visitors": 20, "is_ai": "false", "pct_of_events": 0.354 }, { "table": "trafficSources", "channel": "organic-search", "source": "Google (Android app)", "raw_source": "com.google.android.googlequicksearchbox", "events": 71, "sessions": 36, "visitors": 29, "is_ai": "false", "pct_of_events": 0.286 }, { "table": "trafficSources", "channel": "ai-answer-engine", "source": "Microsoft Copilot", "raw_source": "copilot.microsoft.com", "events": 39, "sessions": 10, "visitors": 7, "is_ai": "true", "pct_of_events": 0.157 }, { "table": "trafficSources", "channel": "ai-answer-engine", "source": "Claude", "raw_source": "claude.ai", "events": 37, "sessions": 13, "visitors": 9, "is_ai": "true", "pct_of_events": 0.149 }, { "table": "trafficSources", "channel": "organic-search", "source": "Qwant", "raw_source": "qwant.com", "events": 37, "sessions": 2, "visitors": 1, "is_ai": "false", "pct_of_events": 0.149 }, { "table": "trafficSources", "channel": "referral", "source": "ijaracdc.com", "raw_source": "ijaracdc.com", "events": 27, "sessions": 10, "visitors": 8, "is_ai": "false", "pct_of_events": 0.109 }, { "table": "trafficSources", "channel": "referral", "source": "shariawiz.com", "raw_source": "shariawiz.com", "events": 21, "sessions": 15, "visitors": 5, "is_ai": "false", "pct_of_events": 0.084 }, { "table": "trafficSources", "channel": "referral", "source": "datasetsearch.research.google.com", "raw_source": "datasetsearch.research.google.com", "events": 18, "sessions": 2, "visitors": 1, "is_ai": "false", "pct_of_events": 0.072 }, { "table": "trafficSources", "channel": "organic-search", "source": "Ecosia", "raw_source": "ecosia.org", "events": 17, "sessions": 9, "visitors": 7, "is_ai": "false", "pct_of_events": 0.068 }, { "table": "trafficSources", "channel": "ai-answer-engine", "source": "DuckDuckGo AI", "raw_source": "duck.ai", "events": 14, "sessions": 2, "visitors": 2, "is_ai": "true", "pct_of_events": 0.056 }, { "table": "trafficSources", "channel": "messenger", "source": "Microsoft Teams", "raw_source": "statics.teams.cdn.office.net", "events": 12, "sessions": 4, "visitors": 4, "is_ai": "false", "pct_of_events": 0.048 }, { "table": "trafficSources", "channel": "referral", "source": "nacif.us", "raw_source": "nacif.us", "events": 8, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.032 }, { "table": "trafficSources", "channel": "messenger", "source": "Slack", "raw_source": "com.slack", "events": 8, "sessions": 3, "visitors": 3, "is_ai": "false", "pct_of_events": 0.032 }, { "table": "trafficSources", "channel": "organic-search", "source": "Baidu", "raw_source": "baidu.us", "events": 6, "sessions": 3, "visitors": 3, "is_ai": "false", "pct_of_events": 0.024 }, { "table": "trafficSources", "channel": "referral", "source": "canva.com", "raw_source": "canva.com", "events": 4, "sessions": 2, "visitors": 1, "is_ai": "false", "pct_of_events": 0.016 }, { "table": "trafficSources", "channel": "organic-social", "source": "X / Twitter", "raw_source": "t.co", "events": 4, "sessions": 2, "visitors": 2, "is_ai": "false", "pct_of_events": 0.016 }, { "table": "trafficSources", "channel": "organic-search", "source": "Yandex", "raw_source": "yandex.us", "events": 4, "sessions": 2, "visitors": 2, "is_ai": "false", "pct_of_events": 0.016 }, { "table": "trafficSources", "channel": "ai-answer-engine", "source": "Qwen", "raw_source": "chat.qwen.ai", "events": 4, "sessions": 1, "visitors": 1, "is_ai": "true", "pct_of_events": 0.016 }, { "table": "trafficSources", "channel": "email", "source": "Gmail", "raw_source": "mail.google.com", "events": 3, "sessions": 2, "visitors": 1, "is_ai": "false", "pct_of_events": 0.012 }, { "table": "trafficSources", "channel": "referral", "source": "dmcatalog.gartner.com", "raw_source": "dmcatalog.gartner.com", "events": 3, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.012 }, { "table": "trafficSources", "channel": "referral", "source": "semrush.com", "raw_source": "semrush.com", "events": 2, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.008 }, { "table": "trafficSources", "channel": "referral", "source": "producthunt.com", "raw_source": "producthunt.com", "events": 2, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.008 }, { "table": "trafficSources", "channel": "referral", "source": "tinylaunch.com", "raw_source": "tinylaunch.com", "events": 2, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.008 }, { "table": "trafficSources", "channel": "referral", "source": "colab.research.google.com", "raw_source": "colab.research.google.com", "events": 2, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.008 }, { "table": "trafficSources", "channel": "organic-search", "source": "Google (Android Gmail)", "raw_source": "com.google.android.gm", "events": 2, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.008 }, { "table": "trafficSources", "channel": "referral", "source": "idcrawl.com", "raw_source": "idcrawl.com", "events": 2, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.008 }, { "table": "trafficSources", "channel": "referral", "source": "indiehackers.com", "raw_source": "indiehackers.com", "events": 2, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.008 }, { "table": "trafficSources", "channel": "referral", "source": "safe.search.brave.com", "raw_source": "safe.search.brave.com", "events": 2, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.008 }, { "table": "trafficSources", "channel": "referral", "source": "google.nl", "raw_source": "google.nl", "events": 2, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.008 }, { "table": "trafficSources", "channel": "paid-social", "source": "meta", "raw_source": "meta", "events": 2, "sessions": 2, "visitors": 1, "is_ai": "false", "pct_of_events": 0.008 }, { "table": "trafficSources", "channel": "referral", "source": "halalmoneyforum.design.webflow.com", "raw_source": "halalmoneyforum.design.webflow.com", "events": 1, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.004 }, { "table": "trafficSources", "channel": "referral", "source": "google.com.hk", "raw_source": "google.com.hk", "events": 1, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.004 }, { "table": "trafficSources", "channel": "referral", "source": "ecoursefree.com", "raw_source": "ecoursefree.com", "events": 1, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.004 }, { "table": "trafficSources", "channel": "paid-social", "source": "instagram", "raw_source": "instagram", "events": 1, "sessions": 1, "visitors": 1, "is_ai": "false", "pct_of_events": 0.004 } ], "totalRecords": 314 }